From print to screen
D2 – one of Norway’s biggest lifestyle and culture magazines received its first redesign since its inception in 2007. The magazine has had a complete visual overhaul, the print edition designed in-house and website by us. It’s been crucial to mirror the brand of D2 in the digital platforms, and we’ve emphasized giving the reader the same sense of quality as when holding the magazine in your hands. Simply a good reading experience, whether you’re on mobile, tablet or desktop.
One of the challenges in online publication is the ability to reflect the flexibility of its printed counterpart. We worked closely with the writers and designers to develop a modular system that allows for diverse layout combinations across all devices. There’s a lot of room for variations to play around with for the staff posting the content.
Another element of the identity to be refreshed was the logotype. Type designer Bobby Tannam redrew the logotype so it better reflects the magazines new direction.
The typeface families Noe and Marr Sans was introduced in the redesign, and D2 also had a custom designed hairline weight of Noe Display.